Founded in 2018, Nykaa Fashion is a curated and managed marketplace dedicated to empowering consumers in making personalized fashion and lifestyle choices. They diverse selection spans across women, men, and children, with 1,500+ brands and 1.8 million products in five segments: women, men, kids, tech, and home. They offer a wide array of categories, including western wear, Indian wear, accessories, home decor, and more. Their brand mix encompasses established national and international names, luxury brands, as well as emerging designers, providing a comprehensive platform for diverse consumer preferences.
LOGO
DEVELOPMENT
The logo now symbolizes the idea of inclusivity, breaking away from the gender-specific connotations of pink and purple. the logo emerged as a phoenix, reborn with wings that carried it across boundaries. The color choice plays a crucial role in communicating the store's identity and the audience it wishes to serve. By avoiding stereotypically feminine colors, the store could attract a broader range of customers. Men would feel more comfortable and welcome in the store, recognizing that the store's offerings are not limited by traditional gender associations.
LOGO
USABILITY
This explains how to use logo on various background
THING'S YOU
DON'T DO
NYKAA
FASHION
Do not scale the logo disproportionately
MEASUREMENT
NYKAA
4.5inch * 1.3 inch
FASHION
1.3inch * 0.2 inch
PACKAGING
The original packaing likely featured pink and black , which are traditionally associated with femininity. But I dared to dream beyond the confines of tradition. So, with a stroke of audacity, you dipped your brush into a bolder hue – the color of regal enchantment, purple.
By incorporating black as the dominant color, we convey strength and luxury, elevating the brand's image. The minimal use of text fosters a clean and elegant packaging design, ensuring that the product speaks for itself in terms of quality and sophistication.
AD CAMPAIGN
“Unleashing Her Roar: Celebrating Women Fierce and Fearless” is a creative concept that aims to honor, inspire, and empower women who embody strength, courage, and fearlessness. Through visually captivating campaigns, empowering stories, collaborative platforms, educational initiatives, and celebratory events, this concept seeks to create a powerful and lasting impact, encouraging women everywhere to unleash their inner roar and embrace their full potential.
FIERCE AND
FEARLESS
OUTFIT AND ACCESSORIES
This outfit board features the attire specifically selected for our ad campaign, including video shoots, print media, and digital promotions. Every ensemble is sourced from Nykaa Fashion's latest collection, highlighting the brand's commitment to featuring their new line.
MIDNIGHT REBEL
COCOA ELEGANCE
SCARLET SERENITY
BILLBOARD
This billboard features a commanding, single bold image celebrating the power of women, aligning perfectly with their "Fierce and Fearless" campaign. With minimal text, it captivates viewers instantly, leaving a lasting and impactful impression that celebrates female strength and determination.
"Unleash Your True Power"
SIDEWALK
Introducing their new collection of power suits. This striking visual embodies female strength and confidence, making a compelling statement for the brand.
DIGITAL SCREEN
This image focuses on the intricate details of a garment. The focus on these details mirrors the power and boldness of the look, making it an arresting and impactful representation of the brand's message.
The ad aims to inspire confidence and strength in its audience, aligning with the brand's empowering message. Featuring a small style board that showcases a commanding outfit. This carefully curated ensemble signifies the launch of Nykaa Fashion's new collection of power suits.
MAGAZINE
NEWSPAPER
It offers a glimpse of the Nykaa Fashion new offerings and captures the essence of empowerment and boldness that the collection embodies. This concise message invites readers to explore Nykaa Fashion's empowering fashion choices.
TWITTER
POST
FIERCE
AND
FEARLESS
NEW
COMING
SOON!
COLLECTION
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PRE- LAUNCH INSTAGRAM STORIES
These Instagram stories are sneak peeks or previews of the upcoming collection before its official launch. By providing glimpses of what's to come, Nykaa Faashion wants to generate excitement and anticipation among viewers before the collection is released.
INSTAGRAM REEL
These notifications are messages or alerts you'll receive as part of the ad campaign once it begins. They serve to keep you informed about all the latest updates and information related to Nykaa Fashion. Whether it's new collections, promotions, or exclusive offers, these notifications ensure you stay in the loop and don't miss out on anything important from the brand.
NOTIFICATIONS
